marketing & sales Services

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 We deliver a full suite of cost-effective marketing services tailored for EdTech companies, helping you build the foundation for long-term growth.

• Market Analysis: Includes survey development, targeting, deployment, and analysis. Deliverables include a custom survey instrument, preliminary findings, final report, and a recorded presentation of results.

• Needs Assessment & Go-to-Market Action Plan: We begin with a messaging strategy session, then review your current marketing efforts across all channels. From there, we develop a 6–18 month plan with overarching messaging, recommended strategies and tactics, and estimated budget ranges to guide your next phase of growth.
   
• Digital Marketing Infrastructure: Website design, social media management, email marketing, video marketing, collateral creation, and branding.
   
• Content Creation: Researched articles, blogs, advertorials, and thought leadership content crafted to connect with educators and decision-makers.
   
• Efficacy Study & Reporting: Demonstrate impact and build trust with professional efficacy studies and reports.
   
• Webinars & Virtual Events: Engage your audience and establish authority through targeted, expert-led webinars.

 We provide scalable sales solutions designed specifically for EdTech companies—whether you're launching or growing the business.

• Go-to-Market Strategy: We develop customized strategies to effectively launch and position your product in the education market.
   
• Outsourced Inside Sales Team: Our experienced team manages your sales operations, driving outreach, lead generation, and revenue growth.
   
• Pilot to Purchase Model: We identify schools or districts to run pilots, oversee the entire process, use the results in marketing, and convert the pilot into a full-scale sale.
   
• Sourcing Independent Sales Executives: We connect you with proven independent sales reps to extend your reach and accelerate adoption.
   
• Recruiting for Full-Time Sales Executives: We help you build a strong internal team by sourcing and hiring top-tier full-time sales professionals.
   
• Fractional Sales Leadership: Small businesses often can’t afford executive leadership until revenue allows—and suffer without it. You don’t need to make a “Rolex hire” in the early stages. We provide fractional leadership in sales and marketing. We help you develop strategy, create a sales process, build a pipeline, coach or hire and connect with key decision-makers to drive growth.