marketing & sales Services

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 We deliver a full suite of cost-effective marketing services tailored for EdTech companies, helping you build the foundation for long-term growth.

• Market Analysis: Includes survey development, targeting, deployment, and analysis. Deliverables include a custom survey instrument, preliminary findings, final report, and a recorded presentation of results.

•  Message Planning: We refine your core message to ensure consistency and impact across all marketing channels. This includes positioning statements, audience segmentation, tone and language guidelines, and key messaging frameworks to strengthen your brand voice and drive engagement. 

• Needs Assessment & Go-to-Market Action Plan: We begin with a strategy session, then review your current marketing efforts across all channels. From there, we develop a 6–18 month plan with overarching messaging, recommended strategies and tactics, and estimated budget ranges to guide your next phase of growth.
   
• Digital Marketing Infrastructure: Website design, social media management, email marketing, video marketing, collateral creation, and branding.
   
• Content Creation: Researched articles, blogs, advertorials, and thought leadership content crafted to connect with educators and decision-makers.
   
• Efficacy Study & Reporting: Demonstrate impact and build trust with professional efficacy studies and reports.
   
• Webinars & Virtual Events: Engage your audience and establish authority through targeted, expert-led webinars.

 We provide scalable sales solutions designed specifically for EdTech companies—whether you're launching or growing the business.

• Go-to-Market Strategy: We develop customized strategies to effectively launch and position your product in the education market.
   
• Outsourced Inside Sales Team: Our experienced team manages your sales operations, driving outreach, lead generation, and revenue growth.
   
• Pilot to Purchase Model: We identify schools or districts to run pilots, oversee the entire process, use the results in marketing, and convert the pilot into a full-scale sale.
   
• Sourcing Independent Sales Executives: We connect you with proven independent sales reps to extend your reach and accelerate adoption.
   
• Recruiting for Full-Time Sales Executives: We help you build a strong internal team by sourcing and hiring top-tier full-time sales professionals.
   
• Fractional Sales Leadership: Small businesses often can’t afford executive leadership until revenue allows—and suffer without it. You don’t need to make a “Rolex hire” in the early stages. We provide fractional leadership in sales and marketing. We help you develop strategy, create a sales process, build a pipeline, coach or hire and connect with key decision-makers to drive growth.

•  International Business Development: Includes market entry strategy, partner identification, localization guidance, and cross-border relationship development. (3-month minimum)